Social psychologists and law enforcement officials agree: if a window in a building is broken and left in its ruined state, the rest of the windows will soon be shattered, and the neighbourhood will subsequently go downhill. According to business author Michael Levine, this same notion can be applied to the world of business. In "Broken Windows, Broken Business", Levine guides readers through his premise that all big dilemmas in business stem from lack of attention to small details. Using dozens of corporate "broken window" case studies, including McDonald's, K-Mart, Google, JetBlue, and more, he argues that by integrating the solutions to small problems into a much larger plan, the resulting combined solution can stimulate overall business growth-and keep customers coming back for more.
- ISBN10 0446535567
- ISBN13 9780446535564
- Publish Date 15 October 2007 (first published 9 November 2005)
- Publish Status Active
- Publish Country US
- Imprint Business Plus
- Format eBook
- Language English