Stats Means Business is an introductory textbook written for Business, Hospitality and Tourism students who take modules on Statistics or Quantitative research methods.
Recognizing that most users of this book will have limited if any grounding in the subject, this book minimizes technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique. Stats Means Business enables readers to:
appreciate the importance of statistical analysis in business, hospitality and tourism understand statistical techniques and develop judgement in the selection of appropriate statistical techniquesinterpret the results of statistical analysis.This new edition includes extra content related to Hospitality and Tourism courses, an extension of the interpretation of correlation analysis and a new section on how to design questionnaires.
an introductory text and an accessible approach to a difficult subject, Stats Means Business assumes no prior knowledge of statistics and therefore won't intimidate studentstechniques are explained and demonstrated using worked examples and real life applications of theory. Guidance is also given on using EXCEL, Minitab and SPSSa companion website for lecturers and students which includes PowerPoint slides, lesson plans, Minitab and SPSS recipe cards and review questions and solutions to aid teaching and learning .
- ISBN10 0080971091
- ISBN13 9780080971094
- Publish Date 17 September 2011 (first published 1 January 2010)
- Publish Status Cancelled
- Imprint Butterworth-Heinemann
- Format Paperback (US Trade)
- Language English