What are the benefits and problems of off-shoring? Can firms really be as powerful as nation states? How useful is PEST for developing effective strategies? How will the 2008 financial crisis impact business? Only David Needle's bestselling textbook introduces you to the full picture of modern business - the innovators, the regulators, the defining issues, and the turbulence.
- ISBN10 1844806138
- ISBN13 9781844806133
- Publish Date 8 December 2008 (first published 3 August 1989)
- Publish Status Out of Print
- Out of Print 6 May 2016
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition 5th Revised edition
- Format Paperback
- Pages 578
- Language English