China Calling: A Foot in the Global Door

by A. Mackinnon and B. Powell

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The authors review Chinese values and characteristics using Western strategic thinking to understand the new perspective. This book will enable the global practitioner, Western or Eastern, to develop this new world-view and to avoid only taking leads from global standardization, especially of regulatory and legal environments.
  • ISBN13 9781349302833
  • Publish Date 25 June 2008
  • Publish Status Active
  • Publish Country GB
  • Imprint Palgrave Macmillan
  • Edition 1st ed. 2008
  • Format Paperback
  • Pages 236
  • Language English