Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
- ISBN10 0130152498
- ISBN13 9780130152497
- Publish Date January 1989 (first published 1 March 1974)
- Publish Status Out of Print
- Out of Print 31 October 2009
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Edition New edition
- Format Paperback
- Pages 614
- Language English