"Effective Marketing Research In Canada" reflects the astonishing changes in information technology that have taken place in the last few years. While the book's primary focus is on time-honoured, traditional marketing research methods, its authors have worked diligently and carefully to make this book that reflects the practice of marketing research in our digital age.
- ISBN10 0176252088
- ISBN13 9780176252083
- Publish Date 8 March 2007
- Publish Status Out of Print
- Out of Print 27 May 2015
- Publish Country GB
- Publisher Cengage Learning EMEA
- Imprint Nelson Canada
- Format Hardcover
- Pages 528
- Language English