International Marketing 2/e offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.
- ISBN13 9780077108304
- Publish Date 16 August 2005
- Publish Status Out of Print
- Out of Print 29 March 2010
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 2nd edition
- Format Paperback
- Pages 624
- Language English