This edition reflects world events and their ramifications on international business with much of the statistical material now presented in graphs. Three comprehensive cases illustrate the challenges and principles of international business. Student learning aids include minicases, maps, integrated videocases and margin defintions. The book contains readings about small to medium sized companies involved in international businesses.
- ISBN10 0071154434
- ISBN13 9780071154437
- Publish Date October 1998 (first published 1 January 1996)
- Publish Status Active
- Out of Print 30 July 2001
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Edition International 2 Revised ed
- Format Paperback
- Pages 693
- Language English