The articles selected for this twenty-sixth edition of "Annual Editions: Marketing", address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning. This title is supported by our student Web site, Dushkin Online.
- ISBN10 0072861304
- ISBN13 9780072861303
- Publish Date 17 November 2003 (first published 1 December 1981)
- Publish Status Active
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 26th Revised edition
- Format Paperback
- Language English