"Relationship Selling and Sales Management, 1/e" by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70 per cent) with Leadership and Sales Management (30 per cent). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker's "Sales Force Management" text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.
- ISBN10 0071285741
- ISBN13 9780071285742
- Publish Date 1 March 2007 (first published 1 August 2004)
- Publish Status Cancelled
- Out of Print 22 October 2006
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 2nd Revised edition
- Language English