The aim of the book is to convey the importance of financial accounting and financial statements to modern management, and to stimualte the student's interest by demonstrating how the investing, financing, and operating decisions of businesses are reflected in their financial statements. In each chapter a well known corporation is used to provide a physical context for the discussion of accounting information. A strong emphasis is placed on financial statement analysis and different aspects of management including marketing strategy, human resources, financing strategy, manufacturing, corporate communication and mergers and acquisitions. At the end of each chapter exercises, problems and cases test the students' knowledge.
- ISBN10 0072473673
- ISBN13 9780072473674
- Publish Date 2 January 2003 (first published December 1996)
- Publish Status Active
- Out of Print 29 May 2009
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 4th Revised edition
- Format Paperback
- Pages 408
- Language English