This text presents a critical and in-depth look at international business and strategies and structures of global business. It also focuses on managerial implications, aiming to give students an understanding of how classroom theories translate into the real-world of international business. Case studies feature throughout the book.
- ISBN10 0071199683
- ISBN13 9780071199681
- Publish Date 1 May 2002 (first published 1 September 1993)
- Publish Status Active
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Edition International student edition
- Pages 714
- Language English