Jürgen Müller applies the real option approach to service industries, in this case to retail banking; he provides empirical support for the approach and simplifies the applicability of real option concepts in corporate practice.
- ISBN10 3824471388
- ISBN13 9783824471386
- Publish Date 30 May 2000
- Publish Status Active
- Publish Country DE
- Imprint Deutscher Universitats-Verlag
- Edition 2000 ed.
- Format Paperback (US Trade)
- Pages 267
- Language German