Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.
- ISBN10 0324200447
- ISBN13 9780324200447
- Publish Date 5 January 2004
- Publish Status Active
- Out of Print 2 August 2010
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 3rd Revised edition
- Format Hardcover
- Pages 640
- Language English