Consumerism and capitalist and socialist industry have reached the point where state power is legitimatized by its ability to increase the number of commodities. A unique culture has been created in which marketing is the main social bond. Values no longer shape and condition needs, wants, desires, or preferences. Leiss draws on economics, psychology, sociology, and anthropology to show the vagueness of our thought on the relation between nature and culture, desire and reason, needs and commodities. This book raises serious, vital questions for all those concerned about the future of our present society.
- ISBN10 0773506888
- ISBN13 9780773506886
- Publish Date 1 June 1988 (first published 1 January 1976)
- Publish Status Active
- Publish Country CA
- Imprint McGill-Queen's University Press
- Format Paperback
- Pages 184
- Language English