Boeing is the biggest exporter in the US, America's one undisputed industrial champion after years in which the world's richest economy has been imperilled by foreign competition. The company took tremendous risks to conquer the American and then the world market, yet it now faces a new threat from Airbus, the European consortium-built aircraft that defied the pessimists to capture a third of the world's market in the 1980s. This book tells the story of the battle between the two giants and its implications for the balance of global economic power.
- ISBN10 1568581076
- ISBN13 9781568581071
- Publish Date 14 April 1998 (first published 24 April 1995)
- Publish Status Active
- Publish Country US
- Imprint Four Walls Eight Windows
- Format Paperback
- Pages 256
- Language English