This study text focuses on communications strategy for marketing. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
- ISBN10 0751741086
- ISBN13 9780751741087
- Publish Date 29 June 2000
- Publish Status Out of Print
- Out of Print 22 July 2005
- Publish Country GB
- Publisher BPP Professional Education
- Imprint BPP Publishing Ltd
- Edition 2nd edition
- Format Paperback
- Pages 313
- Language English