How to avoid rejection and get a win on every sales call Cold calling is not only the potentially fastest and most profitable way to initiate a new sales contact and insert oneself into a buying process-- it's also one of the most dreaded tasks a salesperson could perform. The solution is Art Sobczak's unique, never-experience-rejection-again system, Smart Calling. Smart Calling is a guide to placing sales calls while minimizing the pain, fear, and rejection associated with cold calling, and being successful in achieving one's objective. While other books on cold calling dispense long-perpetuated myths, this book empowers readers to take action, call prospects, and hear "Yes" more often. * Full of hundreds of real-world examples with word-for-word conversational language * Sobczak's proven process will appeal to even the most calling-averse person* Outlines specific techniques for avoiding the pain of rejection and turning a cold call into a successful sales opportunity No salesperson should pick up the phone without reading this book and absorbing its clear, field-tested methods for turning the cold call from a nasty and often fruitless rite-of-passage to profitable tool.
- ISBN10 0470567023
- ISBN13 9780470567029
- Publish Date 16 April 2010 (first published 4 March 2010)
- Publish Status Out of Print
- Out of Print 3 April 2013
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Format Hardcover
- Pages 256
- Language English