International and Global Marketing: Concepts and Cases (McGraw-Hill/Irwin Series in Marketing)

by Taylor Meloan and John Graham

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This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.
  • ISBN10 0071158006
  • ISBN13 9780071158008
  • Publish Date 1 February 1998 (first published 31 December 1995)
  • Publish Status Out of Print
  • Out of Print 5 August 2003
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Education (ISE Editions)
  • Edition International 2 Revised ed
  • Format Paperback
  • Pages 416
  • Language English