This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.
- ISBN10 0071158006
- ISBN13 9780071158008
- Publish Date 1 February 1998 (first published 31 December 1995)
- Publish Status Out of Print
- Out of Print 5 August 2003
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Edition International 2 Revised ed
- Format Paperback
- Pages 416
- Language English