Strategic Marketing Problems: Cases and Comments

by Roger a Kerin and Robert A. Peterson

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  • ISBN10 0205161707
  • ISBN13 9780205161706
  • Publish Date 1 April 1995 (first published March 1984)
  • Publish Status Active
  • Publish Country US
  • Imprint Pearson Education (US)
  • Edition 7th edition
  • Format Hardcover
  • Pages 738
  • Language English