The aim of this book is to help scientists and engineers without a background in the social sciences who want to master the principles on which modern management thought is based. It is also intended for students of engineering or science who are doing a management course. The reader is first taken through the basics - the body of knowledge, the profession, decision making and direction. This is followed by a review of the various specializations with which managers have to cope, such as planning, organizing, production, marketing, personnel and innovation. A final section covers wider issues, which include foreign policy, social and political issues and selected landmarks of the future.
- ISBN10 0070352437
- ISBN13 9780070352438
- Publish Date 1 January 1979 (first published 1 June 1975)
- Publish Status Out of Print
- Out of Print 11 November 1993
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition 2nd Revised edition
- Format Paperback
- Pages 287
- Language English