Part memoir, part guidebook, this is an anecdotal account, based on 40 years' experience, of the international public-relations machine. It examines the strategies and programmes of some of the world's most prominent organizations; the barriers to international public relations; international media; and the development of a global voice. The author describes the evolution of the practice of international public relations from its earliest use to the sophisticated communications practices of global corporations today, covering topics such as corporate reputation, identification in management, and crisis and catastrophe communications.
- ISBN10 6610455546
- ISBN13 9786610455546
- Publish Date 29 May 2002 (first published 1 June 1998)
- Publish Status Active
- Out of Print 4 September 2012
- Publish Country US
- Imprint Palgrave MacMillan
- Format eBook
- Pages 241
- Language English