This is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas - such as personality patterns and lifestyle effects on shopping behaviour. The book is student-friendly and avoids jargon. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.
- ISBN10 0333660625
- ISBN13 9780333660621
- Publish Date 14 March 1997 (first published 5 March 1997)
- Publish Status Out of Print
- Out of Print 6 August 2001
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 352
- Language English