Essential Marketing

by McCarthy

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Book cover for Essential Marketing

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  • ISBN10 0256166498
  • ISBN13 9780256166491
  • Publish Date 1 May 1994 (first published 1 November 1993)
  • Publish Status Out of Print
  • Out of Print 4 April 2008
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Irwin Professional Publishing
  • Format Paperback
  • Language English