World renowned psychologist Robert Sternberg presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. With illuminating examples, Sternberg reveals the paths we all can take to become more creative and shows how institutions can learn to foster creativity.
“What is creative is new and often brings about positive change. But what is new is also strange, and what is strange can be scary, even threatening—which is why ‘they’ don’t want to hear it. But they are unwise not to listen, for the creative person with original ideas is the one who, with support, will advance and improve the milieu to the benefit of all.” —from Defying the Crowd
- ISBN10 1439105944
- ISBN13 9781439105948
- Publish Date 15 January 2002
- Publish Status Active
- Publish Country US
- Publisher Simon & Schuster
- Imprint The Free Press
- Format eBook (EPUB)
- Pages 336
- Language English