The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
- ISBN10 024080872X
- ISBN13 9780240808727
- Publish Date 30 March 2006 (first published 31 January 1995)
- Publish Status Active
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Focal Press
- Edition 5th edition
- Format Paperback
- Pages 432
- Language English