More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
- ISBN10 2940447020
- ISBN13 9782940447022
- Publish Date 23 January 2006
- Publish Status Active
- Publish Country US
- Imprint AVA Publishing
- Format eBook
- Pages 240
- Language English
- URL http://bloomsbury.com/