For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
- ISBN10 1306122384
- ISBN13 9781306122382
- Publish Date 1 January 2013
- Publish Status Active
- Out of Print 29 April 2015
- Publish Country US
- Imprint Pearson
- Format eBook
- Pages 253
- Language English