47 books • 1 series
Pricing Decisions
An On-Line Technique for Estimating and Analyzing Complex Models
Price and Non-Price Determination in the Multiproduct Firm
Sprinter Mod I
New Product Decisions
Sprinter: A Tool for New Product Decision Making (Classic Reprint)
A Model for Product Line Decisions
A Model for Strategic Planning of Family Planning Programs
A Model for the Management of a Family Planning System
Market Response Models for the Analysis of New Products
Market Share Rewards to Pioneering Brands
Marketing Entry Strategy Formulation
Evolutionary Modeling in the Analysis of New Products
Introduction to Management Science and Marketing
An Emerging Process of Building Models for Management Decision Makers
Endogenous Modeling of Late Entry Penalties for Packaged Goods
Direct Assessment of Consumer Utility Functions
Ideas on a Decision-Information System for Family Planning
Advanced Marketing Strategy & Brandmaps Package
Advanced Marketing Strategy
Essentials of New Product Management
Design and Marketing Of New Products (Prentice-Hall international series in management)
Management Science in Marketing
