Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

by Glen L Urban and Theresa Carter

Sloan School of Management (Creator)

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  • ISBN10 0343233576
  • ISBN13 9780343233570
  • Publish Date 15 October 2018 (first published 31 August 2011)
  • Publish Status Active
  • Imprint Franklin Classics
  • Format Paperback (US Trade)
  • Pages 44
  • Language English