In 1990, after travelling the world extensively for seven years, RUTH TAL returned to Toronto intending to attend university. Instead, after being inspired by the growing trend of juice bars and healthy eating, Ruth created Juice for Life. She dreamed of opening a vegetarian food and juice bar where people would feel accepted and satisfied no matter what their lifestyle or eating preferences. Now, over twenty years later, Juice for Life has evolved into Fresh. With four Toronto Fresh locations well established, Ruth is now able to take the Fresh concept far and wide. In addition to co-owning Fresh with her two business partners, she now helps others around the world achieve their own dreams of feeding local hungry patrons looking for veggie options, consulting with them and drawing on her two decades of experience in the natural food, juice and vegan/vegetarian restaurant industry.
