Noel Capon

17 books

Noel Capon is the R.C. Kopf Professor of International Marketing and consults to leading companies throughout the world. Professor Capon is one of the world's leading experts on key account management. He has published more than eighty articles, book chapters, and books and won the Chazen International Innovation Prize in 1996. He has taught in France, Hong Kong, and the People's Republic of China.
Mar 1, 2024
Cover of Capon's Marketing Framework - 5ed

Capon's Marketing Framework - 5ed

Mar 1, 2024
Cover of Managing Marketing in the 21st Century - 5ed

Managing Marketing in the 21st Century - 5ed

Jul 15, 2022
Cover of Los Clientes Ganan, Los Proveedores Ganan

Los Clientes Ganan, Los Proveedores Ganan

Jun 7, 2022
Cover of Customers Win, Suppliers Win

Customers Win, Suppliers Win

Sep 13, 2018
Cover of The Front Line Sales Manager

The Front Line Sales Manager

Sep 7, 2018
Cover of Marketing for Latin American Managers in the 21st Century

Marketing for Latin American Managers in the 21st Century

Dec 8, 2016
Cover of Frameworks for Market Strategy

Frameworks for Market Strategy

Sep 30, 2015
Cover of The Marketing Planning Workbook

The Marketing Planning Workbook

Nov 1, 2005
Cover of Managing Global Accounts

Managing Global Accounts

Mar 25, 2003
Cover of Total Integrated Marketing

Total Integrated Marketing

Jun 15, 2002
Cover of Key Account Management and Planning

Key Account Management and Planning

Oct 27, 2000
Cover of Marketing Management in the 21st Century

Marketing Management in the 21st Century

Feb 25, 1999
Cover of Asian Marketing Casebook

Asian Marketing Casebook

Dec 31, 1996
Cover of Toward an Integrative Explanation of Corporate Financial Performance

Toward an Integrative Explanation of Corporate Financial Performance

Jun 30, 1996
Cover of Planning the Development of Builders, Leaders and Managers for 21st-Century Business: Curriculum Review at Columbia Business School

Planning the Development of Builders, Leaders and Managers for 21st-Century Business: Curriculum Review at Columbia Business School

Jun 16, 1992
Cover of The Marketing of Financial Services

The Marketing of Financial Services

May 20, 1988
Cover of Corporate Strategic Planning

Corporate Strategic Planning