Paul Blanchard is a PR consigliere, and works with CEOs and global thought leaders around the world. He has been running his firm, Right Angles, for nearly twenty miserable years. He's had some spectacular PR successes - all of which you will read about in this book - and some ridiculous failures too - of which only some will appear. With offices in London and New York, and a staff of twenty, Right Angles is at the cutting edge of professional reputation management. A self-confessed media geek, he also presents the very popular podcast 'Media Masters' - a series of one-to-one interviews with the very top people in the media world. You can listen to the podcast at www.mediamasters.fm - but you really don't have to, as we've nicked the best bits and distilled their wisdom in this very book. For further information, visit www.paul-blanchard.info