David E. Bowen | Bookhype

Winning In Service Markets

Cover of Understanding Service Consumers

Book #1: Understanding Service Consumers

Cover of Positioning Services In Competitive Markets

Book #2: Positioning Services In Competitive Markets

Cover of Developing Service Products And Brands

Book #3: Developing Service Products And Brands

Cover of Pricing Services And Revenue Management

Book #4: Pricing Services And Revenue Management

Cover of Service Marketing Communications

Book #5: Service Marketing Communications