The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries.
Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain.
- ISBN13 9783031762789
- Publish Date 30 November 2024
- Publish Status Active
- Publish Country CH
- Imprint Springer International Publishing AG
- Edition 2024 ed.
- Format Hardcover
- Pages 101
- Language English