Consumers towards marketing strategies of coffee producers

Grzegorz Maciejewski (Editor), Sylwia Mokrysz (Editor), Lukasz Wroblewski (Editor), and Łukasz Wróblewski (Editor)

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This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. It offers advice on how to write effective marketing strategies, and indicates how to implement them successfully. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets.
  • ISBN13 9789086863525
  • Publish Date 29 July 2020
  • Publish Status Active
  • Publish Country NL
  • Imprint Wageningen Academic Publishers