No Rules Rules: Netflix and the Culture of Reinvention

by Reed Hastings and Erin Meyer

The New York Times bestseller

Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year

Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies

There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.

Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel­evant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.

Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.

• ISBN10: 0593152387
• ISBN13: 9780593152386
• Publish Date: 8 September 2020
• Publish Status: Active
• Publish Country: US
• Publisher: Diversified Publishing
• Imprint: Random House Large Print
• Edition: Large type / large print edition
• Format: Paperback (US Trade)
• Pages: 464
• Language: English
• URL: https://penguinrandomhouse.com/books/isbn/9780593152386

Reviews

[Jeff Sexton]

Interesting Look At Business Practices Less Common Than Many Claim. Let me be clear here: I am a 14+ year professional software developer in my "day job". I've worked for very small companies with barely 100 people and owned by a single person all the way to one of the largest companies on the planet (Fortune 50). And because I've had a 14 year career in this field as of 2021, that means this has all been done since NetFlix has been doing its thing.

And yet while I've heard that the Valley works a bit differently than the East Coast / Southern companies I've worked for, I'd never heard of several of the policies Hastings and Meyer discuss in this text. For this developer, most of them sound *phenomenal*, and I would *love* to work in environments that had them. Though there are others - "Adequate performance is given a generous severance" in particular - that would exacerbate issues I've already had at times in my career. Here, Hastings explains the reasons he adopted these policies at NetFlix and how they have grown over the company's existence. Meyer provides a degree of "outsider feedback" going around interviewing people at all levels from Hastings to the janitors and examining the claims Hastings makes.

Overall, this is a solid business book explaining these policies, why NetFlix chose them, why other businesses should - or should not, in certain situations - and how they can begin to be implemented in any company. More for Executives than heads down coders or low level team leads, though there are some interesting points even at those levels. It is absolutely something business leaders should read and ponder, and it is a good primer for those who may want to push for similar changes in their own companies. Very much recommended.