Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits. Return on investments made in customer accessibility is seldom less than 100% in the first year, and frequently even more if customer lifetime value is included in the equation. Herein lies the challenge and the primary reason to benchmark your call center metrics against not only the best-in-the-world, but also your most direct competitors, i.e., best-in-class. This book describes in practical terms the "ins and outs" of benchmarking.
- ISBN13 9781557532152
- Publish Date 30 April 2000
- Publish Status Active
- Out of Print 12 August 2023
- Publish Country US
- Imprint Purdue University Press
- Format Paperback
- Pages 108
- Language English