Multi Pack: Foundation Marketing with Marketing in Practice DVD Case Studies Volume 1

by Liz Hill and Charles A. Beard

0 ratings • 0 reviews • 0 shelved
Book cover for Multi Pack: Foundation Marketing with Marketing in Practice DVD Case Studies Volume 1

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

The conflict between Russia and America shaped the world for over four decades. It began in Europe but expanded to cover all continents. Both were universalist powers - they wanted every country in the world to copy their model of government and economy. They could not rest until the other side had been vanquished, and until the mid-1980's this included the prospect of nuclear war. In a new edition of one of the best-selling books in the Seminar Studies in History Series, Martin McCauley looks at the epic struggle between the two superpowers that put everyone in danger. In a clear and accessible manner, the book: gives a succinct summary of the main turning points in the conflict looks at how the whole world was sucked into the conflict shows how the arms race eventually bankrupted Russia discusses whether or not America and Russia have learnt anything from this confrontation Also containing a Chronology, Glossary and Who's Who of key figures, this second edition of Russia, America and the Cold War is essential reading for all students of twentieth century history. Martin McCauley is an experienced, seasoned writer of many books on Russian and international affairs.
  • ISBN10 0582849802
  • ISBN13 9780582849808
  • Publish Date 28 July 2006
  • Publish Status Out of Print
  • Out of Print 25 May 2007
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Longman
  • Language English