Strategy and the Human Resource: Ford and the Search for Competitive Advantage

by Ken Starkey and Alan McKinlay

Brian Towers (Foreword)

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How do firms respond when the ground shifts and their existing knowledge and skills base becomes obsolete? Strategy and the Human Resource analyses the experience of one of the worlda s leading corporations during a period of profound strategic change. Ford Motor Company has been synonymous with a particular approach to management, Fordism, which analysts have seen as the quintessential Western Approach. Strategy and the Human Resource is an examination of contemporary changes in human resource management, strategy, structure and management processes. Starkey and McKinlay aeo Trace the link between strategic analysis and HRM aeo Examine the relationship between corporate strategy and HRM in a number of companies aeo Explore these changes in an in--depth analysis of Ford. Starkey and McKinlay demonstrate that competitive advantage is now defined in terms of high quality rather than low cos, technical innovation and design leadership rather than emultion and conservatism, flexibility rather than specialization. This book is unique in its in--depth analysis of the experience of managers in negotiating a period of profound and dramatic strategic change.
It challenges quick--fix approaches to management while emphasizing the opportunities and difficuties of reconfiguring Western organizations in the light of Japanese management practices.
  • ISBN10 0631186743
  • ISBN13 9780631186748
  • Publish Date 20 May 1993
  • Publish Status Out of Print
  • Out of Print 4 May 2021
  • Publish Country GB
  • Publisher John Wiley and Sons Ltd
  • Imprint Blackwell Publishers
  • Format Paperback
  • Pages 256
  • Language English