Market Planning for New Industrial Products (Ronald Series on Marketing Management)

by Jean-Marie Choffray and Gary L Lilien

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  • ISBN10 0471049182
  • ISBN13 9780471049180
  • Publish Date 1 July 1980
  • Publish Status Out of Print
  • Out of Print 28 October 2015
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Hardcover
  • Pages 312
  • Language English