Jean-Marie Choffray | Bookhype

Oct 24, 2018

Cover of A New Approach to Industrial Market Segmentation (Classic Reprint)

A New Approach to Industrial Market Segmentation (Classic Reprint)

Oct 22, 2018

Cover of Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences (Classic Reprint)

Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences (Classic Reprint)

May 3, 2018

Cover of Methodology for Segmenting Industrial Markets

Methodology for Segmenting Industrial Markets

Apr 30, 2018

Cover of An Empirical Study of the Industrial Marketing Mix (Classic Reprint)

An Empirical Study of the Industrial Marketing Mix (Classic Reprint)

Mar 13, 2014

Cover of Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition - Primary Source Edition

Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition - Primary Source Edition

Oct 17, 2013

Cover of An Empirical Study of the Industrial Marketing Mix / Jean-Marie Choffray - Primary Source Edition

An Empirical Study of the Industrial Marketing Mix / Jean-Marie Choffray - Primary Source Edition

Sep 8, 2011

Cover of An Operational Structure for Assessing Industrial Response to Marketing Strategy

An Operational Structure for Assessing Industrial Response to Marketing Strategy

Sep 3, 2011

Cover of A New Approach to Industrial Market Segmentation

A New Approach to Industrial Market Segmentation

Sep 2, 2011

Cover of Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

Sep 1, 2011

Cover of Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences

Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences

Aug 27, 2011

Cover of Industrial Adoption of Solar Air Conditioning

Industrial Adoption of Solar Air Conditioning

Aug 26, 2011

Cover of An Empirical Study of the Industrial Marketing Mix / Jean-Marie Choffray

An Empirical Study of the Industrial Marketing Mix / Jean-Marie Choffray

Jul 1, 1980

Cover of Market Planning for New Industrial Products

Market Planning for New Industrial Products (Ronald Series on Marketing Management)