A learning and revision aid for students taking a variety of marketing examinations. The aim of this book is to complement other forms of study and provide a question and answer approach to the essential elements of marketing. The text begins with marketing's wider remit and then becomes more specific, examining market research, the product, pricing, promotion, distribution, retailing, international marketing and marketing strategy. It concludes with an examination of the ethics involved in marketing and industrial marketing. The book contains constructive advice on how to prepare for the examination, covering such matters as studying, revision techniques and how to cope with the stress of preparation. It advises upon examination technique and gives pointers as to what examiners look for in candidates' answers, backed up by extracts from marketing examiners' reports.
- ISBN10 0434910929
- ISBN13 9780434910922
- Publish Date 17 October 1988
- Publish Status Out of Print
- Out of Print 6 April 1993
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 256
- Language English