Lester Massingham

8 books • 3 series

May 16, 2021
Cover of Transforming Leaders

Transforming Leaders

Jan 1, 2010
Cover of Essentials of Marketing Management

Essentials of Marketing Management

Nov 27, 1996
Cover of Strategic Marketing Planning and Evaluation

Strategic Marketing Planning and Evaluation (Marketing in Action S.)

Aug 30, 1995
Cover of Marketing Case Studies

Marketing Case Studies (Marketing Series: Student)

Sep 1, 1992
Cover of Marketing Management

Marketing Management

Mar 26, 1990
Cover of Mini Cases in Marketing

Mini Cases in Marketing (Marketing S.) (Marketing Series: Student)

Oct 17, 1988
Cover of The Marketing Primer

The Marketing Primer (Marketing S.)

Jul 1993
Cover of Essentials of Marketing

Essentials of Marketing