Consumer Understanding will offer an authoritative multi-contributed annual publication to coincide with the MRS Annual Conference, the world-leading event for the insight business held annually in March each year. With coverage of pertinent issues relating to consumer behaviour and kept up to date with publication on a two year cycle, this title will be THE bible for insight business practitioners and will be the ideal product to target to the event's delegation. This influential reader-style internationally focused publication will compliment any existing collection of titles as well as potentially offer opportunities to up-sell other titles in the list.
- ISBN10 0749473533
- ISBN13 9780749473532
- Publish Date 3 April 2021
- Publish Status Active
- Publish Country GB
- Imprint Kogan Page Ltd
- Format eBook
- Pages 272
- Language English