Dr Martin Frost will be lead author for this publication. Dr Frost is Chairman and CEO of Lil-lets Group and is a successful business leader with extensive experience of building international brands, strategic planning, new market entry and mergers and acquisitions. He has held leadership positions in a range of companies including multinationals and start-ups. Examples include Unilever, Pepsico, Seagram and various private equity owned and technology businesses. Dr Frost brings to the MRS and to this publication his first-hand experience of multiple world markets and his deep expertise in consumer insight from a proven international business perspective.
