Poor Understanding of Marketing Principles Has Led to Poor Marketing Management Performance: Consideration of Four Marketing Myths (Occasional Paper, #39)

by David Pickton and Sheila Wright

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  • ISBN10 1857211936
  • ISBN13 9781857211931
  • Publish Date March 1997
  • Publish Status Active
  • Publish Country GB
  • Imprint Leicester Business School
  • Format Paperback
  • Pages 15
  • Language English