Positive Negativity: Diluting the Positivity Bias in Marketing (Working Papers in Commerce, #12)

by John C Driver and Marylyn Collins

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  • ISBN10 0704414023
  • ISBN13 9780704414020
  • Publish Date December 1993
  • Publish Status Active
  • Publish Country GB
  • Imprint University of Birmingham
  • Format Paperback
  • Pages 31
  • Language English