"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
- ISBN10 0673155145
- ISBN13 9780673155146
- Publish Date 21 March 1998 (first published 1 June 1985)
- Publish Status Out of Print
- Out of Print 8 July 2021
- Imprint Addison-Wesley Educational Publishers
- Format Paperback (US Trade)
- Language English