Influence: Science and Practice (Collins Business Essentials)

by Robert B Cialdini Phd

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Book cover for Influence

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"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
  • ISBN10 0673155145
  • ISBN13 9780673155146
  • Publish Date 21 March 1998 (first published 1 June 1985)
  • Publish Status Out of Print
  • Out of Print 8 July 2021
  • Imprint Addison-Wesley Educational Publishers
  • Format Paperback (US Trade)
  • Language English